"The People's Place Program is a cornerstone in our efforts to open the door to everyone who has been left out by fashion. This welcoming spirit has always been at the heart of our brand, and we are here to do more and to do better."
— Tommy Hilfiger

The program takes its name from Tommy Hilfiger's first store which opened in 1969 in his hometown of Elmira, New York. At only 18 years old, Tommy created the People's Place as a dedicated space for people from all walks of life to come together to enjoy art, music, fashion and pop culture. Shaped by the cultural revolution of the 1960's, the original store fostered an exchange of ideas, encouraged authentic self-expression and challenged social norms. It is in this spirit that the new People's Place Program has been founded and will continue to expand. The program journey starts now, and we will keep you updated as this program evolves.