Tommy Hilfiger men's sweatshirt. In 1985, a billboard poster went up in Times Square featuring blanked-out names of three well known designers and one young upstart proclaiming to be the next big thing. His first name (hint) was Tommy. The move was bold, original and above all, fun. This piece represents that defining moment in our history that's become a part of our brand ethos. Part of the Being Bold capsule, a limited-edition piece from Hilfiger Collection.