The Stones invaded the U.S. (again) with the New York debut of their epic touring experience, EXHIBITIONISM – THE ROLLING STONES. As the official apparel sponsor, Tommy was on hand for the party to celebrate and introduce our limited-edition Hilfiger Denim collection inspired by the band.


EXHIBITIONISM –– THE ROLLING STONES took three years to research and captures the Peter Pan-like zeitgeist of their 50 years in the spotlight. Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood have basically unloaded five decades worth of stuff from their lives as Stones — be it their private lives, on the road or in their various collaborations with artists like Andy Warhol, Martin Scorsese and Alexander McQueen.

Guitars, costumes, films and all the things one might expect will live alongside more rare items as viewers walk through a series of rooms representing different stages of the band’s career. While spangled jumpsuits and bits of papers scribbled with half-written lyrics might be scattered around one room, expect the smells of fish and chips, dirty socks (yes, seriously) or even tandoori chicken in others — these being the smells that evoke the most powerful memories of their days recording hit records such as “Sticky Fingers” and “Beggars Banquet.” The mega group wanted to take their fans on a trip through their life, not just a token retrospective, but a fully immersive journey. “This is another insight into an ongoing machine and institution that will never stop rumbling,” said Wood in a statement about EXHIBITIONISM –– THE ROLLING STONES. “It’s just another input into the travelling circus.”


“The Rolling Stones were one of the first bands I fell in love with as a kid, and their music has remained a huge source of inspiration for me,” said Tommy. “I’m so happy to celebrate our sponsorship of EXHIBITIONISM – THE ROLLING STONES.”


“Curating this exhibition has reminded us of what an incredible journey we’ve had, and we’re appreciative of Tommy Hilfiger’s ongoing support. We’ve been thinking about this for quite a long time but we wanted it to be just right and on a large scale. It’s not like walking into a museum; it’s an event, an experience”
—The Rolling Stones

EXHIBITIONISM –– THE ROLLING STONES is on view in New York through March 2017. For tickets and information click HERE

EXHIBITIONISM Images courtesy of The Rolling Stones Archive; party photos TK.