A Tommy Snap App promotion featuring model Gigi Hadid in sunglasses wearing a jacket, off the shoulders.

TOMMYNOW SNAP is the new way to shop using state-of-the-art image recognition. Here’s how it works: Snap a pic of your favorite styles anywhere – on Tommy.com, in stores, from ads and on the runway (live or online) – and shop instantly. You can save your faves and create custom boards for different seasons, trends or special events. On the #popular page, you can share your saved looks and see what everyone else is snapping and shop their looks, too. Plus, use the new AR (augmented reality) feature to create your own catwalk, curate looks and shop them in real time.